Five things to remember for your promotional items at your conference.


Here are five things to remember for your promotional items at your conference to get the best ROI;

1. Don’t go too cheap.

You want your brand logo in your guests’ houses serving its purpose as long as possible. You want them to be able to wear the shirt, plug in the USB and stare at the water bottle for far into the future. That’s why getting a good quality product will pay for itself in the long run.

2. Make it all like something they would buy.

People are happy to wear brands as long as they look slick. Make your logo on your promotional clothing look like a high end brand item they might purchase at a sports store and they will happily wear it out and promote your brand instead of just sleeping in it.

3. Make it useful.

There are some items people will always need, like USBs and T-Shirts. If you give them one less thing they have to buy anyway, they will happily snap up your items.

4. Research your market.

Different items will be suited for different events. Outdoor gear for a a camping conference is an obvious example. But go one step further when researching your market, which brings us to the last point…

5. Think outside the box.

If everyone is handing out a water bottle at an outdoor show, you want your items to stand out. So try to think of something a bit more obscure your guests would need. Something related to the industry that not everyone else is giving away.

Try to to make your items a talking point when it’s in the your guests’ homes. If they pull out a USB with a logo on, there’s not a lot for their friends and colleagues to wonder about. But if it’s something unusual, they will certainly be asked what it is. And your company and conference will come up.

A great option is an ‘impossible object’. For example, a branded deck of cards inside a bottle that has an opening too small for the deck to fit through is a great promotional item that people will talk about. Contact me if you’d like to know where to find those.

Promotional items are great way to keep your conference guests talking about you. So be sure to nail it.

An Amazing App To Get Guests Sharing Photos.


Here is an amazing app that helps guests at your event easily share photos taken by your photographer without them having to sift through albums to find and tag themselves.

Waldo allows your photographer to upload all the pictures of your event. Guests can then upload a selfie and with facial recognition the app will find all the photos they appear in. It will then easily allow them to share them instantly  on their social media. It can even add branding for your event!

Pictures are the number one way to engage guests and this is a simple way to share them with everyone.


10 Reasons You Should Have a Facebook Event Page


Most conferences have a website loaded with info, registration details and pdf’s. That’s great. But the benefits of a Facebook event page should not be forgotten. Some of these are:

1. People can check in at your event.

2. If your event is public it may show up as a related event.

3.You get access to guest analytics.

4.It’s an easy way for guests to ask questions.

5. Guests get reminders of upcoming events.

6. The page will show a map of the event.

7. The page links to the venue, so guests can easily find information and contact hotels.

8. The page includes a weather forecast for the day.

9. You can easily contact people going and talk people ‘interested’ into it.

10. You can easily post updates to your page.

Facebook has made planning an event so much easier and quicker. A great idea is to incorporate it into your conference.


Have hashtags for your conference sessions.


So you need a hashtag for your event.

But with several sessions happening at once, why not have additional hashtags for each session? That way when it comes time for the Q and A session, you can save time by giving guests the option of submitting their questions via the session hashtags.

This also allows anyone who doesn’t like to speak in public to contribute.

And to make your Q and A even more fun, be sure to Check out my article on the fantastic Catch Box.


For more info visit

Keep your conference sessions going.


Never let a potentially great question go unasked in your conference session.

Some of the best questions are never asked because sometimes people are self-conscious about speaking in public.

That’s why you should keep the conversation going after the session.

Set up a Facebook discussion group for every session. That way if anybody is reluctant to ask during the session or anybody thinks of additional points afterwards they can still contribute.

Of course the best solution is to ensure you have a conference environment where every guest is acquainted. And the best way to have that is with interactive roving magic.

But that’s a discussion for another time.


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A simple tip to help networking at your conference


Here’s a very simple tip to make networking at your conference easier.

It’s about the name badges.

For a start, make sure your guests’ names and companies are printed on both sides in case they flip around – that’s an obvious tip.

Make sure it’s pretty big and bold in contrasting colours. Black on white is always good.

But also, consider printing some contact information for the person on their badge.

Ask guests whether they would like to share their email address or, even better, a Twitter handle.

Every time someone looks at a guest’s name badge, they’ll also see contact info. 

That way, just in case two guests forget to exchange contact information they’ll still know how to keep in touch.


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Keep your guests informed of your conference schedule.


Today is a simple tip that is so often forgotten.

It’s great to have your conference schedule published in several different places – website, conference app, conference programme etc.

The only problem is, as soon as there is a slight change in schedule all listings have to be updated.

So either be sure guests know which is the official schedule to check on, or be sure to have a list of every place you have your schedule listed that anyone updating the schedule can access.

Of course the great thing about having an event app, is the second a schedule is changed, your guests will get a pop up alert.

Br sure to find info about event apps in my other articles.


For more info visit

How about an app for your wedding?


I’ve talked about how having an app can be a huge boost to you conference.

Well what about an app for your big day?

Websites for weddings are popular, but just like with your entertainment, you want to be the wedding that goes one step further.

Introducing Appy Couple!

Ok, you probably just laughed or groaned, or both.

But this service is great!

It will combine everything for your wedding into one place.

For a small one-time fee, you’ll have a web space plus a handy RSVP service for guests. 

Guests can easily access event timelines, venue details, gift registries and even some info about guests. 

And its interactive! Guests can add photos via the app, complete with filter and effect options.

Just check out

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