There’s some interesting statistics about what day of the week your event will attract the most people.
Here are five things to remember for your promotional items at your conference to get the best ROI;
1. Don’t go too cheap.
You want your brand logo in your guests’ houses serving its purpose as long as possible. You want them to be able to wear the shirt, plug in the USB and stare at the water bottle for far into the future. That’s why getting a good quality product will pay for itself in the long run.
2. Make it all like something they would buy.
People are happy to wear brands as long as they look slick. Make your logo on your promotional clothing look like a high end brand item they might purchase at a sports store and they will happily wear it out and promote your brand instead of just sleeping in it.
3. Make it useful.
There are some items people will always need, like USBs and T-Shirts. If you give them one less thing they have to buy anyway, they will happily snap up your items.
4. Research your market.
Different items will be suited for different events. Outdoor gear for a a camping conference is an obvious example. But go one step further when researching your market, which brings us to the last point…
5. Think outside the box.
If everyone is handing out a water bottle at an outdoor show, you want your items to stand out. So try to think of something a bit more obscure your guests would need. Something related to the industry that not everyone else is giving away.
Try to to make your items a talking point when it’s in their homes. If they pull out a USB with a logo on, there’s not a lot for their friends and colleagues to wonder about. But if it’s something unusual, they will certainly be asked what it is. And your company and conference will come up.
A great option is an ‘impossible object’. For example, a branded deck of cards inside a bottle that has an opening too small for the deck to fit through is a great promotional item that people will talk about. Contact me if you’d like to know where to find those.
Promotional items are great way to keep your conference guests talking about you. So be sure to nail it.
Here is an amazing app that helps guests to your event easily share photos taken by your photographer without them having to sift through albums to find and tag themselves.
Waldo allows your photographer to upload all the pictures of your event. Guests can then upload and selfie and with facial recognition the app will find all the photos they appear in. It will then easily allow them to share them instantly on their social media. It can even add branding for your event!
Pictures are the number one way to engage guests and this is a simple way to share them with everyone.
This week’s Event App Spotlight is Slido: An easy way to interact with your audience.
Most conferences have a website loaded with info, registration details and pdf’s. That’s great. But the benefits of a Facebook event page should not be forgotten. Some of these are:
1. People can check in at your event.
2. If your event is public it may show up as a related event.
3.You get access to guest analytics.
4.It’s an easy way for guests to ask questions.
5. Guests get reminders of upcoming events.
6. The page will show a map of the event.
7. The page links to the venue, so guests can easily find information and contact hotels.
8. The page includes a weather forecast for the day.
9. You can easily contact people going and talk people ‘interested’ into it.
10. You can easily post updates to your page.
Facebook has made planning an event so much easier and quicker. A great idea to incorporate it for your conference.
So you need a hashtag for your event.
But with several sessions happening at once, why not have additional hashtags for each session. That way when it comes time for the Q and A session, you can save time by giving guests the option of submitting their questions via the session hashtags.
This also allows anyone who doesn’t like to speak in public to contribute.
And to make your Q and A even more fun, be sure to Check out my article on the fantastic Catch Box.
For more info visit www.petebooth.com