It’s a cardinal rule in screenwriting and it can definitely boost your conference sessions.
You organised some amazing speakers with an incredible backstory and a long list of achievements.
How best to show this off?
Your speakers are probably not comfortable tooting their own horn but would certainly like the audience to know their credentials.
If you have an exciting emcee they can certainly get the audience enthused for a speaker.
But why not show and not tell with a short and exciting video introduction?
Almost like a teaser trailer for your speakers.
Plenty of video production companies can put these together for you. Just ask your speakers to provide a few photos from their life and maybe video if they have any. They can then be put into an exciting video intro including a powerful, Hollywood-style voiceover listing their achievements.
Then as far as your guests will be concerned, they are not listening to another speaker.
I was reading an article by a frequent conference attendee who usually ends up having to attend by herself.
It was about how difficult it can be if you are not a natural networker to avoid feeling a bit lonely at a conference with nobody you know.
Well I wish I knew the conferences she has to attend, because this is EXACTLY what my roving magic is for.
Beyond giving guests a memorable experience, it is designed to facilitate networking. To turn strangers into friends.
If I had seen her by herself at a conference dinner, I would have brought her over to a group, made sure everyone had been introduced, then got everyone laughing and interacting with close-up magic.
When I walked away, everyone would have been talking about what they had seen and the experience they had just had.
Then the conversation continues throughout the night and the rest of the conference.
So when planning your next conference or networking event, consider the benefits of roving magic,
Not only will it give your guests an unforgettable experience and magic they will talk about for years when talking about your event, but your guests will also thank you for making their networking easier and more fun than ever!
As I have mentioned many times, social media engagement at your event is a must for allowing your guests to interact with your event and boost excitement and numbers for the next event.
But should you choose to focus on Twitter, Facebook, Instagram or any of the other popular and emerging platforms.
Why not all? And it’s not as much to manage as you might think.
Staging Connections, for example, offers a service call Event Feed. It finds a hashtag to use across all social media platforms and can then display them all on your big screens.
It can also highlight certain words and users to ensure any VIPs or sponsors you want to highlight make the feed.
You can use it to keep your audience excited with giveaways throughout the night and it will also provide you with analytics on the most active users. Another great opportunity for a giveaway to encourage your guests to engage.
It’s no surprise that the most popular TV shows are incorporating a live social media feed in their programs. The days of passively watching a show or event are over.
So too often the emcee’s announcements are like the safety announcements on a flight. The guests assume they know all the info and it becomes white noise.
Of course next thing you know, everyone is asking the emcee and staff where the bar is and what time the next session starts.
However there is something in every conference room just perfect for reminding everyone of this information – the screens.
As I wrote in the previous article, the final presentation of the session should finish with a bang. So what if instead of the emcee returning to tell the audience about the next session, the presentation ends, the lights go up, the music comes on and then all the information about the next session appears on the screen. Along with any other information the guests need.
The great thing is, now projection is so easy that any updated information on time changes can be easily added.
So take advantage of those big looming screens. The staff will love you for cutting out all the questions they are asked by confused attendees.