One of the most amazing and quickly developing technologies is augmented reality.
With augmented reality you can place computer-generated images into a real world environment.
The event industry has always been an early adopter of new technologies and this should be no exception.
Augmented reality can be added to a presentation to increase both the wow factor and learning factor. It will grab their attention AND facilitate better understanding of the topic.
With augmented reality suddenly your exhibition is not limited to the physical space. If they want to see what the car on display looks like in a different colour, you can do that!
Studies have found people are 135 percent more likely to buy when looking at the AR version of a product than when seeing the product image alone.
You can add a whole other world to your exhibition space with augmented reality, or enhance the existing one.