The top three ways brands are connecting with their audiences are their website, social media, and email marketing.
But that is about to change.
According to new research by Freeman, more and more companies are realising the value of events to promote their brands.
Freeman said more than nine out of ten marketing professionals agreed that brand experiences deliver stronger face-to-face interactions and more compelling brand engagements.
And their budgets are about to prove it.
One in three chief marketing officers expect to spend as much as 50 percent of their budget on live experiences.
Of course the next step is making your event stand out.
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